On the Other Side of the Camera

Where the Circus manifesto gained skin, look and attitude.

At Circus, we've always believed that jewelry should be a form of expression. This backstage look, which we're about to share with you, demonstrates exactly that: the embodiment of a manifesto in every gesture, every look, every piece placed on a woman's body.

We realized early on that for this new era of Circus, we didn't just want to photograph women's jewelry. We wanted to create images that conveyed attitude, strength, and freedom. The goal was simple, yet challenging: to embody the essence of the manifesto and show that our jewelry isn't a gift from one person to another, it's the conscious choices of women celebrating life.

Looking into the eyes: the power to provoke

Once in the studio, the atmosphere was clear from the very first moment: the model wasn't there to pose in search of perfection. He was there to challenge the camera, to provoke the lens with a direct, fearless, firm, confident gaze.

Each photograph became a visual statement of female empowerment, reminding women that they don't need permission to occupy their rightful space. Circus jewelry appears as visible symbols of personal power, of those who wear it with attitude.

Skin, attitude and authenticity

We photographed with a principle of including plenty of skin and minimal styling. It was a conscious decision: when attitude speaks louder, everything else is noise. Jewelry takes center stage, not only for its aesthetic, but for the way it's worn, fearlessly, without convention.

Each piece was captured as if it were a natural extension of the skin, created for women who want to make a statement, not to please others, but to reinforce their own identity. And this was the motto that guided the entire work: jewelry as revelation, as affirmation, as a way of being.

An intense day, an absurd result

It was a long, challenging day to achieve all the looks we wanted. But the energy in the studio made up for every second of pressure. Amidst the hustle and bustle of the shoot, the entire team shared a certainty: we were creating something bigger than a campaign.

Ultimately, we realized the session wasn't just about images, but about fleshing out an idea. About transforming a manifesto into visual reality. About showing the world that Circus jewelry isn't just there, resting on a body: it screams, provokes, and complements an attitude.

It was thus, as a result of teamwork with Weboost, based on a strong idea and unwavering energy, that Circus officially entered its new era.