The manifesto that gave rise to the new era of Circus
I've never liked being told what to choose, who to hang out with, or how to live in general. So, from an early age, wearing jewelry was a way of expressing myself; being myself in small details that make a difference and reveal who I am. It's All F*cking Mine is my way of telling the world that I don't expect, ask, or need permission; it's my simplest and most truthful way of expressing how I see Circus. This new era is everything we've been preparing for these past few months.
1. The origin of the revolt
Seeing jewelry as a gift bothers me, it always has. Maybe in the past this made sense, but women's emancipation has long since changed that. Fortunately!
Jewelry, being for me a way of showing who I am, shouldn't be something we—as a rule—expect you to give us. If we know how to choose our style, we also know what suits it. Right or wrong?
Women work, women conquer, and that doesn't invalidate the fact that we like and deserve to be conquered.
2. The rupture: jewelry as power
The first time I bought a piece for myself, its meaning became clear. It wasn't vanity, nor empty luxury. It was synonymous with achievement, strength, and empowerment. A reminder of everything I had already built and everything I would yet achieve.
A piece of jewelry isn't a prize. It's a power move. A silent declaration of what we're capable of, the strength we possess, and the energy we transmit.
3. The (re)birth of Circus
This is how Circus was (re)born.
Not as a brand, but as an extension of my life, of my way of being.
Each piece is a statement. A legacy in the making. A celebration of those who don't wait, don't ask, don't need to be chosen. Of those who know what they want and what they don't.
Circus is for women who walk into any room as if it were their own, because they're not afraid to take their place—it belongs there. Circus is for all the women who don't wear jewelry to please, but to remind the world who they truly are.
It's all f*cking mine. This is me. This is Circus.
